Question

Which of the following is NOT an option for remedying a cost disadvantage associated with activities performed by forward channel allies (wholesale distributors and retail dealers)?
A. Changing to a more economical distribution strategy such as putting more emphasis on cheaper distribution channels (perhaps direct sales via the Internet) or perhaps integrating forward into company-owned retail outlets
B. Enhancing differentiation through activities such as cooperative advertising at the forward end of the value chain
C. Pressuring distributors/dealers and other forward-channel allies to reduce their costs and markups
D. Insisting on across-the-board cost cuts in all value chain activitiesthose performed by suppliers, those performed in-house, and those performed by distributors/dealers
E. Collaborating with forward channel allies to identify win"win opportunities to reduce costs

Answer

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