Question

Which of the following is not an example of a defensive move to protect a company's market position and restrict a challenger's options for initiating competitive attack?

A. Granting volume discounts or better financing terms to dealers/distributors and providing discount coupons to buyers to help discourage them from experimenting with other suppliers/brands

B. Signaling challengers that retaliation is likely in the event they launch an attack

C. Publicly committing the company to a policy of matching a competitors' terms or prices

D. Maintaining a war chest of cash and marketable securities

E. Challenging struggling runner-up firms that are on the verge of going under

Answer

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