Question

Which of the following is not a step in forecasting sales for a seasoned firm?

a. forecast future growth rates based on possible scenarios and the probabilities of those scenarios

b. attempt to corroborate the projected sales growth rates with industry growth rates and the firm's own past market share

c. refine the sales forecast by using the sales force as a direct contact with both existing and potential customers

d. consider the effects of changes in the firm's debt/equity blend on the sales forecasts

Answer

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