Question

Which of the following is NOT a characteristic of an effectively worded strategic vision statement?
A. Directional (is forward-looking, describes the strategic course that management has charted that will help the company prepare for the future)
B. Easy to communicate (is explainable in 5"10 minutes, and can be reduced to a memorable slogan)
C. Graphic (paints a picture of the kind of company management is trying to create and the market position(s) the company is striving to stake out)
D. Consensus-driven (commits the company to a "mainstream" directional path that almost all stakeholders will enthusiastically support)
E. Focused (provides guidance to managers in making decisions and allocating resources)

Answer

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