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Question
Which of the following is FALSE concerning a persuasive claim message?a. It should use a deductive sequence.
b. It should ask for the adjustment late in the message.
c. It should stress an appeal throughout the message.
d. It should remind the receiver of a benefit that occurs from doing as asked.
Answer
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Related questions
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a. A personal experience
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d. All of the above are effective devices.
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Businesses have learned that unethical behavior
a. is sometimes required when persuading people in lower socioeconomic groups.
b. is sometimes justified when the desired action is achieved.
c. is always followed by negative legal repercussions.
d. is not good for business in the long run.
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As indicated by Maslow's need hierarchy, people may respond favorably to
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d. both b and c.
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The principles used in selling an idea are similar to those used in selling products.
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Improving on Constructive Criticism
A new medical assistant, Janelle, was hired at an outpatient medical center. Her supervisor found an error she made on a patient's record and sent Janelle the following email. Edit the email so that it is a good example of constructive criticism.
"I just want you to know how angry I am to find an error you made on Mr. Smith's record yesterday. How careless can you be about such an important thing? There is absolutely no room for carelessness in this job because people's lives depend on us! I've fixed the error, but if this ever happens again, you may loose your job."