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Question
Which of the following is best describes the concept of "consumerism"?a. It is a relatively recent concept first observed in the 21st century.
b. It involves consumer-oriented promotions such as coupons, premiums, and sweepstakes.
c. It defines the tactics that individuals and groups use to enact laws, pressure firms, or target unethical practices regarding goods and services.
d. It refers to the ongoing expansion of contemporary marketing beyond traditional production of ads and commercials, including e-commerce and behavioral targeting.
Answer
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In advertising, deception refers to making false or misleading statements in advertisements. a. Trueb. False
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.