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Question
Which of the following is an example of product placement?a. The logo of UPS on a NASCAR race car
b. The interactive children's magazine from Lego called Lego Club Magazine
c. Electronic gadgets from Apple in Mission Impossible: Ghost Protocol
d. The diet pill Trimpsa in the Million Dollar Makeover Challenge
Answer
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.