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Question
Which of the following is an advantage of the pay-per-click model?a. It is less vulnerable to click fraud.
b. Advertisers have to pay only for a pulled exposure.
c. People who click on the ad usually buy the product which is more profitable.
d. It is the least expensive Internet advertising model.
Answer
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.