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Question
Which of the following is accurate concerning event sponsorship today?a. Due to the economic recession, event spending worldwide has decreased.
b. Sports sponsorship events no longer draws the biggest share of advertisement funds.
c. An emerging trend in event sponsorship is to offer face-to-face encounters between consumers and the brand.
d. North American companies have begun spending, in order to grow again, after a long period of inertia.
Answer
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