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Question
Which of the following is a true of a firm pursuing an experience curve pricing strategy?
A. Moving down the experience curve, the firm will be making substantial profits and have a cost advantage over its less-aggressive competitors.
B. Vigorous price wars need to be launched in a market in an attempt to gain market dominance.
C. Aggressive pricing in one market may elicit a response from rivals in another market.
D. By using profits from one market, competitors can be driven out from another market by considerably lowering prices in that market.
E. When competitors are numerous, consumers bargaining power is weaker and price is less important as a competitive weapon.
Answer
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