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Question
Which of the following is a similarity between the market strategies, positioning and differentiation?a. Both involve standardizing and regularizing products.
b. Both depend on a perceived image of tangible or intangible features.
c. Both involve marketing products in a way that make them seem similar to competitors' products.
d. Both involve targeting a small market segment.
Answer
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.