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Question
Which of the following is a reason why firms need to adjust their marketing mix from segment to segment?
A. Different segments exhibit different patterns of purchasing behavior.
B. Each market segment is completely isolated from other market segments.
C. The technology required for standardized production is not yet available.
D. Changing the marketing mix prevents the phenomena of product cannibalization.
E. Consumers of one market segment are completely isolated from those of other segments.
Answer
This answer is hidden. It contains 279 characters.
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