Question

Which of the following is a reason a firm may enter a licensing agreement?

A. Licensing allow firms to enter a foreign market without direct foreign investments.

B. A firm enters a licensing agreement to expand once it has substantial capital.

C. Licensing is the next step a firm must take, after it has established sufficient research and development.

D. Licensing is a technique that firms use when applying management skills and marketing strategies.

E. Licensing agreement is a risk free method to expand in foreign markets.

Answer

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