Question

Which of the following is a potential defensive move to ward off challenger firms?

A. Granting volume discounts or better financing terms to dealers/distributors and providing discount coupons to buyers to help discourage them from experimenting with other suppliers/brands

B. Signaling challengers that retaliation is likely in the event they launch an attack

C. Making an occasional strong counter-response to the moves of weak competitors to enhance the firm's image as a tough defender

D. Maintaining a war chest of cash and marketable securities

E. All of these

Answer

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