Question

Which of the following is a most likely reason for a firm to enter a licensing agreement?

A. A licensing arrangement allows firms to enter a foreign market without direct foreign investments.

B. For a firm to enter into a licensing agreement, it must have substantial capital.

C. A licensing agreement does not require firms to follow the local laws where they operate.

D. A licensing arrangement is used only if the firms have strong management skills and marketing strategies in the regions where they operate.

E. A licensing agreement is a risk free method for firms to expand in foreign markets.

Answer

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