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Question
Which of the following is a difference between brand loyalty and a habit?a. Habit involves low involvement, whereas brand loyalty involves high involvement.
b. Brand loyalty is not based on emotional connections, whereas habit is based on emotional connections.
c. Brand loyalty can be easily disrupted with skillful advertisement, whereas habit cannot be disrupted with advertisements.
d. Unlike brand loyalty, habit is based on a conscious commitment to find the brand each time the consumer purchases from the category.
Answer
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