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Question
Which of the following is a characteristic of feel-good ads?a. They work through affective association or predecision distortion.
b. They have the advantage of looking like an entertainment show.
c. They create and then offer solutions for feelings of anxiety.
d. They have significant legal/regulatory exposure.
Answer
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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In advertising, deception refers to making false or misleading statements in advertisements. a. Trueb. False
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.