Question

Which of the following generic types of competitive strategies is typically the "best" strategy for a company to employ?
A. A strategy that seeks to underprice rivals on comparable products that attract a broad spectrum of buyers
B. A strategy that seeks to differentiate product offerings from rivals by offering superior attributes that attract a broad spectrum of buyers
C. A strategy that concentrates on a narrow buyer segment and outcompetes rivals by offering niche members customized attributes
D. A strategy that concentrates on value-conscious buyers and outcompetes rivals by offering products at attractive prices
E. A strategy that is customized to fit the macro-environment and industry and employs resources and capabilities that rivals have trouble duplicating

Answer

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