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Question
Which of the following explanations about the historical development of advertising in the 20th century is true?a. Ads were often a gateway to integrate society and erase differences among people.
b. Ads were banned from radio for most of the early 20th century.
c. Ads using racial stereotypes were banned.
d. Ads were a chief tool for the masses to challenge the ruling class.
Answer
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Related questions
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The term polysemy is defined as the notion that:
a. Multiple images have the same meaning
b. Multiple sources provide meaning to texts
c. Media texts have multiple meanings
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"Polysemy" refers to the idea that media texts can have multiple meanings.
a. True
b. False
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a. True
b. False
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a. Readers' race
b. Readers' social class
c. Readers' gender
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In Joshua Gamson's study of celebrity watching, he found that some audience members do all of the following except:
a. Believe what they see
b. See celebrities as artificial creations
c. Are "game players"
d. Created television shows
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a. Create passive recipients
b. Are cultural tools that help us to decode media texts
c. Are the same for everyone
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a. A message constructed by media producers, and its interpretation by the audience
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a. True
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The famous photo of a Chinese demonstrator in front of a tank near Tiananmen Square illustrates how:
a. The minimal effects model operates in the political world
b. Cultural imperialism threatens freedom of the press
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a. Sex
b. Violence
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b. The media to influence the public's agenda
c. The public to influence the media's agenda
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The media's influence on political life affects:
a. Mostly regular citizens
b. Mostly political elites and insiders
c. Both political elites and regular citizens
d. Neither political elites nor regular citizens
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Which of the following media effects theory assumes the strongest media impact on individuals?
a. Agenda-setting
b. Two-step flow of communication
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The idea that American media and culture are so powerful that they subjugate other cultures is called ____.
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Q:
Race is a socially constructed concept.
a. True
b. False
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Hispanic characters are overrepresented in movies and television today.
a. True
b. False
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b. horizontal
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b. Network executives they will be working with
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a. True
b. False
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a. Updating Facebook
b. Uploading a video on YouTube
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a. Intentional and undetermined human action
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Q:
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a. Late '20s and early '30s
b. Late '30s and early '40s
c. Late '40s and early '50s
d. Late '50s and early '60s
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The introduction of broadcast media marked the first time that media producers did not have to:
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Q:
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a. Radio
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c. Television
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