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Question
Which of the following did not result from hiring television news consultants?A) Local news directors purchased national prepackaged formats.
B) Local news put its issues-oriented reporting at the forefront, often starting newscasts with those stories.
C) A culture of "if it bleeds, it leads" developed in the industry.
D) Everything from music to opening graphics developed a similar look across the country.
E) Standards of appearance for news anchors became even more rigid.
Answer
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Related questions
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Ivy Ledbetter Lee and Edward Bernays believed that public opinion was rational and difficult to influence.
A) True
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A) True
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B) False
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A) Most companies have stopped using it because consumers find it annoying.
B) It accounted for more than 85 percent of e-mail messages by 2010.
C) It is the only way advertisers can use the Internet to attract customers.
D) It is the dominant format of Web advertising.
E) None of the above options is correct.
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In advertising, ______ coordinate the views and needs of clients, the creative team, and consumers to create an effective marketing strategy.
A) writers
B) space brokers
C) account planners
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Which of the following is one of the WPP Group's top competitors?
A) Omnicom
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C) J. Walter Thompson
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E) None of the above options is correct.
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Q:
The public became increasingly cynical about advertising in the late 1890s and early 1900s because ______.
A) manufactured products always cost more than their advertised price
B) advertised products were frequently not available
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D) patent medicines made outrageous claims about what they could cure
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Which of the following was an early brand name in the United States?
A) Eastman Kodak
B) Levi Strauss
C) Quaker Oats
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E) All of the options are correct.
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Under the 1998 tobacco settlement, all of the major cigarette companies agreed to pull their advertising from general audience magazines that had young readers.
A) True
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A) True
B) False
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A) True
B) False
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Mega-agencies are not seen as a threat to the independence of smaller advertising firms.
A) True
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The Ad Council produces public service announcements (PSAs) at no cost to the client.
A) True
B) False
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Some of the first American advertising agencies were space brokers,who bought space in newspapers and sold it to their clients.
A) True
B) False
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About 80 percent of early newspaper and magazine advertisements covered three subjects: land sales, transportation announcements, and runaway slaves.
A) True
B) False
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In an effort to attract more viewers, the four major TV networks have reduced the number of commercials aired during prime time.
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A) Pharmaceutical companies have started direct-to-consumer marketing via text messages and Facebook.
B) Pharmaceutical companies have engaged in "disease awareness" campaigns in order to build markets for their products.
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D) The United States and New Zealand are the only countries that allow the direct advertisement of prescription drugs to consumers.
E) All of the options are correct.
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A) an online service that tracks the success and placement of VNRs
B) a campaign finance reform initiative
C) a boutique agency
D) advertising in schools
E) an ABC subsidiary
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A) Billboarding
B) Integrated advertising
C) Product placement
D) Program exposure
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A) A store puts up extra flags and red, white, and blue decorations to create an image of national pride.
B) A commercial shows a man surrounded by attractive women after using a brand of cologne.
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______________________ editors attend to specific problems in writing or length in a book manuscript.
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While e-books can be read off computers and smartphones, devices created specifically for reading e-books are called ______________________.
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A fine parchment made from treated animal skin, ______________________ was used in the Gutenberg Bibles.