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Question
Which of the following claims demonstrates puffery in advertising?a. "Only Crest Earns the Dental Seal of Approval Among All Major Brands!"
b. "Ford Trucks Have Lower MPG than Chevy Trucks!"
c. "Tide Beats Cheer in Sales 8th Year in a Row!"
d. "World's Best Cup of Coffee Served with a Smile Here!"
Answer
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.