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Question
Which of the following best describes the social meaning approach?a. It focuses on using beliefs and rituals to subconsciously manipulate people into buying something they don't need.
b. It centers around viewing consumers solely as information processors.
c. It involves knowing how to connect with human beings with reference to their consumption practices.
d. It refers to connecting with people by using ads as mere socially isolated attempts to influence their attitudes.
Answer
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