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Question
Which of the following best describes the ideal self?a. It represents the various possessions that a consumer owns that help him form perceptions about himself.
b. It represents the image that a consumer would like others to have about him or her.
c. It refers to how a consumer would like to perceive himself.
d. It refers to the beliefs that a consumer has about how he or she is perceived by others.
e. It refers to how a consumer currently perceives him- or herself.
Answer
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