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Question
Which of the following best describes a media conglomerate?a. It is a firm that operates multiple media combinations.
b. It is a firm that is a specialist in one particular form of media.
c. It is a firm that specializes solely in buying media time and space.
d. It is a firm that uses print media instead of broadcast media
Answer
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.