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Question
Which of the following best defines what is implied by the symbolic self-completion theory?A) Consumers with low self-esteem tend to buy products that violate their self-concept.
B) Consumers who have an incomplete self-definition tend to buy products that complete their identity.
C) Consumers delay purchases that conform to their actual self-image until their self-concept is consistent with their social self.
D) Consumers select products that conform to their self-image through a process that is largely subconscious.
Answer
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