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Question
Which of the following best defines micro-targeting in the context of media strategies?a. Micro-targeting indicates the focus of brands on specific media classes.
b. Micro-targeting refers to creating customized advertising messages and offers.
c. Microtargeting focuses on covering the same geographic area as the advertiser's distribution system.
d. Micro-targeting is the placement of ads in a way that exposes them to a large number of people.
Answer
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