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Question
Which of the following are the five standard techniques used in preparing body copy?a. Celebrity, narrative, slogan, straight-line, and teaser
b. Social, multicultural, response, evaluative, and dialogue
c. Straight-line, dialogue, testimonial, narrative, and direct response
d. Testimonial, narrative, evaluative, developmental, and thumbnail
Answer
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.