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Question
Which of the following are forms of differentiation that can be used by business marketers when developing a value proposition?a. Lowest total cost.
b. Complete customer solutions.
c. Product innovation.
d. All of the above.
e. Only a and c.
Answer
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Related questions
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By reducing waste, compressing time, reducing unit costs, and by demonstrating a flexible response, Dell Computer achieves the four major goals of supply chain management. Briefly describe the meaning and significance of each of these goals to a firm like Dell.
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a. a value network.
b. relationship dynamics
c. a strategic asset.
d. a market scope.
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c. strategic marketing.
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e. competitive advantage.
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Relationship____________________represents the customer's desire to engage in strong relationships with a current or potential supplier.
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A benchmarking study sought to uncover the critical success factors that drive a firm's new product performance. The results indicate that successful firms:
a. center development efforts on clearly-defined market and technology domains.
b. seldom "kill" a project once the new product development process has been initiated.
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d. all of the above.
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Describe the factors that appear to influence the salesperson's satisfaction with the job and the work environment.
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a. Communication is consistent with organizational flow.
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b. a financial perspective.
c. a learning and growth perspective.
d. all of the above.
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Changes in business marketing strategy requires corresponding changes in personal selling styles.
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If the requirements of segmentation are met, it should provide the business marketer with valuable guidelines for allocating marketing resources.
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