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Question
Which of the following ads uses indirect comparison?a. EZTalk offers you four times the performance of other leading brands.
b. Refresh toothpaste gives you all-day protection against germs.
c. The Palazzo offers better mileage for half the price of a Gordano.
d. Buying Verity results in immense savings over the long term.
Answer
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.