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Question
Which global marketing expert recommends an organization design based on a "global superstructure" that views the world in terms of 30 regions?A) Paul Krugman
B) Kenichi Ohmae
C) Tom Peters
D) Michael Porter
E) Kazuo Inamori
Answer
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Related questions
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Cloud-based music services are expected to have a major impact on the mobile music business. The reason for their popularity includes all of the following except:
A) they are a hybrid between subscription and online store business.
B) this new approach addresses some of the shortcomings of the existing methods.
C) they offer users a music locker "in the cloud."
D) music services can be purchased from a variety of mobile devices.
E) the pricing schemes for various services are simple.
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________-commerce is one of the significant marketing opportunities made possible by the digital revolution.
A) Multinational
B) Mobile
C) Multisegment
D) Marginal-cost
E) Multilingual
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A) the United States.
B) Germany.
C) India.
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As a result of the digital revolution, a variety of companies in all parts of the world are developing a new generation of products, services, and technologies; which include all of the following except:
A) broadband network.
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The Web site's architecture should be flexible enough to allow all of the following except:
A) different dates.
B) currency.
C) money formatting.
D) local culture.
E) privacy.
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The practice of registering a particular domain name for the express purpose of reselling it to the company that should rightfully use it is called:
A) gray market.
B) piracy.
C) copyright violation.
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Until recently, visitors to Web sites for most luxury goods purveyors were not given the opportunity to buy. The reason behind this was:
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A) companies depend on customers and investors for resources.
B) small markets solve the growth needs of large companies.
C) markets that don't exist can't be analyzed.
D) an organization's capabilities define its disabilities.
E) technology supply may not equal market demand.
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In every industry, companies are embedded in a(n) ________, which has a cost structure associated with it that dictates the margins needed to achieve profitability.
A) innovator's dilemma
B) transaction
C) URL
D) value network
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Policy makers in some countries are concerned about U.S. control of the Internet. Positions taken by countries such as ________ state that Internet is global and no single country should be in control.
A) Japan and South Korea
B) India and Brazil
C) China and Japan
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Which of the following pioneers of the digital revolution developed URL, http, and HTML, thus paving the way for the World Wide Web?
A) Robert Noyce and Jack Kilby
B) Vincent Atanasoff and Clifford Berry
C) Vint Serf and Bob Kahn
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Direct marketing and mass marketing are becoming a very popular method for communicating with consumers. Giving reasons for their worldwide popularity, show the differences between direct and mass marketing.
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A) a market was created for Red Bull.
B) a market segment was found with unmet needs.
C) the blue-and-silver color on cans helped in Red Bull's popularity.
D) orthodox advertising strategies were used with tactics.
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In many countries, it is customary to eat horse meat, since the flesh is lean, and high in iron and other nutrients.
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As Walmart extends its reach around the globe, observers are using words such as "assault" and "invasion" to describe what it's like for a nation that the company has fixed in its sights.
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How do specialty retailers differ from "hypermarkets," "supercenters," and "convenience stores"? Why are some businesses called "category killers"?
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A) intermodal transportation.
B) inventory management.
C) greenfield investment.
D) hypermarketing.
E) containerization.
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A) designing attractive product packaging that will help a product "sell itself."
B) use of computer technology to keep a lid on ("contain") distribution costs.
C) use of refrigerated warehouses for perishable products.
D) use of standard-sized shipping boxes that can be transported in various ways.
E) method of shipment by using oval size steel containers to fit different commodities.