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Question
Which development was a consequence of the quiz-show scandal?A) The patent pool was declared a monopoly and dismantled.
B) The networks couldn't keep control over programming, and the sponsors became the sole authority.
C) Quiz-show hosts were no longer allowed to have stock in the company.
D) Quiz-show contestants had to be vetted by the show's sponsors first.
E) None of the above options is correct.
Answer
This answer is hidden. It contains 1 characters.
Related questions
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Ivy Ledbetter Lee and Edward Bernays believed that public opinion was rational and difficult to influence.
A) True
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A) True
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B) False
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C) It is the only way advertisers can use the Internet to attract customers.
D) It is the dominant format of Web advertising.
E) None of the above options is correct.
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A) writers
B) space brokers
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Which of the following is one of the WPP Group's top competitors?
A) Omnicom
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C) J. Walter Thompson
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Q:
The public became increasingly cynical about advertising in the late 1890s and early 1900s because ______.
A) manufactured products always cost more than their advertised price
B) advertised products were frequently not available
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C) Quaker Oats
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E) All of the options are correct.
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Under the 1998 tobacco settlement, all of the major cigarette companies agreed to pull their advertising from general audience magazines that had young readers.
A) True
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Advertising has been increasingly targeted at children and teenagers because they influence roughly $500 billion in family spending every year.
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A) True
B) False
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A) True
B) False
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Mega-agencies are not seen as a threat to the independence of smaller advertising firms.
A) True
B) False
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The Ad Council produces public service announcements (PSAs) at no cost to the client.
A) True
B) False
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Some of the first American advertising agencies were space brokers,who bought space in newspapers and sold it to their clients.
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B) False
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A) True
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B) Pharmaceutical companies have engaged in "disease awareness" campaigns in order to build markets for their products.
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E) All of the options are correct.
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B) a campaign finance reform initiative
C) a boutique agency
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A) Billboarding
B) Integrated advertising
C) Product placement
D) Program exposure
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______________________ editors attend to specific problems in writing or length in a book manuscript.
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While e-books can be read off computers and smartphones, devices created specifically for reading e-books are called ______________________.
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A fine parchment made from treated animal skin, ______________________ was used in the Gutenberg Bibles.