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Question
When the radio industry was forced to reorganize in the 1950s, which of the following was not among the changes made?A) A turn to format-driven radio
B) A greater dependence on recorded music
C) Featuring top deejays during prime driving periods
D) A move to reach national audiences
E) The repeated playing of top songs
Answer
This answer is hidden. It contains 1 characters.
Related questions
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A) True
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C) J. Walter Thompson
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A) True
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A) True
B) False
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Mega-agencies are not seen as a threat to the independence of smaller advertising firms.
A) True
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The Ad Council produces public service announcements (PSAs) at no cost to the client.
A) True
B) False
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Some of the first American advertising agencies were space brokers,who bought space in newspapers and sold it to their clients.
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About 80 percent of early newspaper and magazine advertisements covered three subjects: land sales, transportation announcements, and runaway slaves.
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In an effort to attract more viewers, the four major TV networks have reduced the number of commercials aired during prime time.
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B) a campaign finance reform initiative
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A) Billboarding
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C) Product placement
D) Program exposure
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______________________ editors attend to specific problems in writing or length in a book manuscript.
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A fine parchment made from treated animal skin, ______________________ was used in the Gutenberg Bibles.