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Question
When the buyer is purchasing a company's capability in a particular area, such as maintenance or machine repair, the customer is buying:a. a catalog item.
b. an industrial service.
c. a custom-designed item.
d. a generic product class.
e. a specialty item.
Answer
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Related questions
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d. a market scope.
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a. center development efforts on clearly-defined market and technology domains.
b. seldom "kill" a project once the new product development process has been initiated.
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Describe the factors that appear to influence the salesperson's satisfaction with the job and the work environment.
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c. a learning and growth perspective.
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