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Question
When Sam's friends decided to celebrate his birthday at Grace's Steaks, a popular steakhouse, Sam was uncertain as he had his reservations against the quality of meat served there. On the day of the party, though everyone enjoyed dinner, Sam still harbored his misgivings about the place. Which of the following theories best explains Sam's postconsumption evaluation of Grace's Steaks?a. Attribution theory
b. Equity theory
c. Self-perception theory
d. Theory X and Theory Y
e. Hierarchy of needs theory
Answer
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