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Question
When Gemma attended her high school reunion after a gap of fourteen years, she decided to wear an expensive designer dress even though a dress she bought at a sale was much more flattering. Gemma wanted to make a fashion statement and also wanted the dress to reflect her successful career as an editor for a well-known fashion magazine. Which of the following criteria is most likely responsible for Gemma's choice of dress?a. Relative criteria
b. Rational criteria
c. Hedonic criteria
d. Egalitarian criteria
e. Utilitarian criteria
Answer
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