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Question
When consumers are unable to judge the quality of a product through examination or prior experience, they usually do which of the following?A) Make a price-quality inference.
B) Depend on an internal reference price.
C) Assess the fair price.
D) Experience an assimilation effect.
E) Experience a price-placebo effect.
Answer
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Related questions
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B) PRM (partner relationship management)
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According to an axiom in marketing, the more ________ the product, the more heavily firms tend to rely on personal selling to promote it.
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A) the Federal Trade Commission (FTC)
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