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Question
What was the ultimate result of Oldsmobile's repositioning strategy, which tried to shift perceptions of Oldsmobile as an "old folks" car?A) Oldsmobile shifted the image and identity of its brand, but did not sell more units.
B) Oldsmobile sold more units, but did not shift the image and identity of its brand.
C) Oldsmobile did not shift the image and identity of its brand, and GM stopped producing the brand.
D) Oldsmobile did not shift the image and identity of its brand, so GM tried a different position.
E) Oldsmobile shifted the image and identity of its brand and sold more units.
Answer
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