What reason is cited by the authors for the difficulty with

Question

What reason is cited by the authors for the difficulty with receiving approval for sustainability as a strategy?

A) Sustainability is not a classic strategy in the mold of quality, cost leadership, or flexibility.

B) Sustainability is too easily achieved and therefore does not provide a competitive advantage in the market.

C) In general, directors often need to see a demonstrable return on investment to justify the costs.

D) Sustainability is an inherently high-risk strategy and most boards are risk-averse.

Answer

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