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Question
What is the feature that brings added credibility to organizations using earned media?
a. Earned media is participatory for audiences.
b. Earned media is a controlled tactic.
c. Earned media enhances relationships with influencers.
d. Earned media is an uncontrolled tactic.
Answer
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Related questions
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In the PESO model, which one of these allows the company story to be passed on?
a. paid media
b. earned media
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a. cost and timeline
b. perceptual and actual
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a. timing and staffing
b. timing and budget
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In times of limited resources, communications objectives will likely be judged how?
a. if they lead to innovation and change
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In which step in the ROPE and RACE models is target audience addressed?
a. first
b. second
c. third
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a. assessment and evidence
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a. develop the research to set organizational objectives
b. assist in the development of the organizations mission
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a. a statement of values
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Describe the distinct characteristic of two-way asymmetrical communication and how the Krusteaz campaign exemplified that.
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Brand conversation cannot be affected by webcast content
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Real-world models of PR are judged on ability to affect organizational profits
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a. More than a double increase from the previous month
b. A slight decline from the last quarter
c. Brand conversation remained steady when compared to the previous quarter
d. More than a three-time increase from the previous month
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Case Study Krusteaz--How was the Krusteaz campaign implemented?
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a. The campaign used paid media to feature spokespersons
b. The campaign carried out a national search for the best Krusteaz recipes
c. Krusteaz speed-mix was incorporated into PBS programs
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Case Study Krusteaz--Which of the following was NOT an objective of the Seize the Holidays with Krusteaz campaign?
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Which of the following is NOT what PR models include?
a. develop strategic communication targets
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a. drive audience action or change
b. connect a targeted audience with the correct message
c. control the timing of targeted messages
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a. research
b. theory
c. implementation
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When addressing stating problems, it is recommended that they be conceptualized as positive challenges.
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a. available resources
b. team expertise
c. preferred timeline
d. message relevance