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Question
What do theories do?
a. test the basis of PR strategies
b. enable practitioners to validate their tactics
c. provide a system of validating PR practices
d. provide a framework for decision making in PR
Answer
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Related questions
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In the PESO model, which one of these allows the company story to be passed on?
a. paid media
b. earned media
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Campaign reporting should address which kinds of objectives?
a. cost and timeline
b. perceptual and actual
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Implementation of a campaign would include ______.
a. timing and staffing
b. timing and budget
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In times of limited resources, communications objectives will likely be judged how?
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In which step in the ROPE and RACE models is target audience addressed?
a. first
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Brand conversation cannot be affected by webcast content
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Real-world models of PR are judged on ability to affect organizational profits
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a. More than a double increase from the previous month
b. A slight decline from the last quarter
c. Brand conversation remained steady when compared to the previous quarter
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Case Study Krusteaz--How was the Krusteaz campaign implemented?
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b. The campaign carried out a national search for the best Krusteaz recipes
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Case Study Krusteaz--Which of the following was NOT an objective of the Seize the Holidays with Krusteaz campaign?
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a. research
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c. implementation
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What do public relations practitioners rely on when attempting to predict what will work and not work in the practice of PR?
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How do public relations practitioners consider diffusion theory in their planning?
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After defining objectives, it is essential to conduct budgetary planning and all associated fiscal processes.
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When addressing stating problems, it is recommended that they be conceptualized as positive challenges.
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Which of the factors below are NOT identified as part of the SCOPE of a campaign?
a. available resources
b. team expertise
c. preferred timeline
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