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Question
What do Ford Motor Company, Coca-Cola, Nike, and McDonald's all have in common?A) They are all consumer packaged-goods companies.
B) They all have foreign CEOs.
C) They have all received a great deal of negative publicity in recent years.
D) They all rely exclusively on TV advertising.
E) They spend more in advertising in foreign markets than home markets.
Answer
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Related questions
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A) they are a hybrid between subscription and online store business.
B) this new approach addresses some of the shortcomings of the existing methods.
C) they offer users a music locker "in the cloud."
D) music services can be purchased from a variety of mobile devices.
E) the pricing schemes for various services are simple.
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A) Multinational
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B) Germany.
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As a result of the digital revolution, a variety of companies in all parts of the world are developing a new generation of products, services, and technologies; which include all of the following except:
A) broadband network.
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The Web site's architecture should be flexible enough to allow all of the following except:
A) different dates.
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E) privacy.
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The practice of registering a particular domain name for the express purpose of reselling it to the company that should rightfully use it is called:
A) gray market.
B) piracy.
C) copyright violation.
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Until recently, visitors to Web sites for most luxury goods purveyors were not given the opportunity to buy. The reason behind this was:
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B) luxury goods purveyors strive to create a shopping experience.
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E) luxury goods are purchased by rich people who do not shop online.
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A) companies depend on customers and investors for resources.
B) small markets solve the growth needs of large companies.
C) markets that don't exist can't be analyzed.
D) an organization's capabilities define its disabilities.
E) technology supply may not equal market demand.
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In every industry, companies are embedded in a(n) ________, which has a cost structure associated with it that dictates the margins needed to achieve profitability.
A) innovator's dilemma
B) transaction
C) URL
D) value network
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Policy makers in some countries are concerned about U.S. control of the Internet. Positions taken by countries such as ________ state that Internet is global and no single country should be in control.
A) Japan and South Korea
B) India and Brazil
C) China and Japan
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Which of the following pioneers of the digital revolution developed URL, http, and HTML, thus paving the way for the World Wide Web?
A) Robert Noyce and Jack Kilby
B) Vincent Atanasoff and Clifford Berry
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Direct marketing and mass marketing are becoming a very popular method for communicating with consumers. Giving reasons for their worldwide popularity, show the differences between direct and mass marketing.
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A) a market was created for Red Bull.
B) a market segment was found with unmet needs.
C) the blue-and-silver color on cans helped in Red Bull's popularity.
D) orthodox advertising strategies were used with tactics.
E) The Red Bulletin magazine helped in Red Bull's popularity.
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Distribution channels for automobiles in Japan and the United States are similar in that most car buyers in both countries visit dealerships before making a purchase.
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B) inventory management.
C) greenfield investment.
D) hypermarketing.
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A) designing attractive product packaging that will help a product "sell itself."
B) use of computer technology to keep a lid on ("contain") distribution costs.
C) use of refrigerated warehouses for perishable products.
D) use of standard-sized shipping boxes that can be transported in various ways.
E) method of shipment by using oval size steel containers to fit different commodities.