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Question
What are two major forms of direct-response television (DRTV)?A) shows on home shopping networks and infomercials
B) home-selling and toll-free response
C) home television response and attention commercials
D) direct selling and m-commerce
E) home shopping networks and short-messaging systems
Answer
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Related questions
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A missionary salesperson stimulates demand for a product and is therefore a major part of the close of the sale.
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A) access data from key partners
B) deliver text messages to key customers through a short-messaging system
C) track all aspects of customer interaction
D) avoid the capital outlay of a CRM system
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What type of software links information between selling and buying firms?
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B) PRM (partner relationship management)
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Factors that increase a firm's emphasis on ________ include purchases that are "new tasks" for a customer and transactions that require negotiation.
A) m-commerce
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C) public relations
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According to an axiom in marketing, the more ________ the product, the more heavily firms tend to rely on personal selling to promote it.
A) popular
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C) intangible
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Which of the following communication and promotion tools involves establishing direct connections with customers aimed toward building crucial relationships?
A) personal selling
B) advertising
C) e-commerce
D) publicity
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The "m" in m-commerce stands for ________.
A) market
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C) message-oriented
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E) marketspace
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The National Do Not Call Registry was established by which of the following?
A) the Federal Trade Commission (FTC)
B) the Direct Marketing Association (DMA)
C) the Consumer Review
D) the American Marketing Association (AMA)
E) the Robinson-Patman Act
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Which of the following is NOT a form of direct marketing?
A) mass marketing
B) catalogs
C) direct mail
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Which of the following is a relatively inexpensive objective measurement that public relations (PR) specialists can use to gauge the effectiveness of their efforts?
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B) opinion surveys among the firm's publics
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B) cold calling
C) networking
D) direct selling
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B) learns as much as possible about a prospective customer before making a sales call
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A) intangibility
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C) variability
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A) intangibility
B) perishability
C) variability
D) personalization
E) inseparability