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Question
What are the marketing mix component variables? Give some examples of each.
Answer
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Related questions
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Opportunity analysis is one of the basic functions of
A) marketing.
B) finance/accounting.
C) computer information systems.
D) production/operations.
E) research and development.
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One of the dangers of remaining a local competitor is that more aggressive companies will use their global growth to capture economies of scale and learning.
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All of the following are limitations of the BCG Matrix EXCEPT
A) Viewing every business as a star, cash cow, dog or question mark can be an oversimplification.
B) The Matrix requires at least three years worth of data.
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D) The Matrix does not allow a company to be classified as somewhere in between two categories.
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Which of the following is NOT a major approach to R&D?
A) To be a pioneer
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After a draft mission statement has been developed, it is important to
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B) vote on the mission statement.
C) ask managers to prepare a mission statement for the organization.
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E) request modifications, additions, and deletions to the mission statement.
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R&D employees and managers perform all of the following tasks EXCEPT
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In the BCG Matrix, a division with a high relative market share position in a low-growth industry can be described as a
A) Star.
B) Cash Cow.
C) Question Mark.
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In the BCG Matrix, when a division of an organization has a high relative market share and is in a fast-growing industry, it is called a
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In the BCG Matrix, how would a division with a low relative market share position in a high growth industry be described?
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Increased education and diversity of the workforce at all levels are reasons why the top-down approach should be favored in organizations.
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When the correlation between dollar sales and dollar marketing expenditures has historically been low, market penetration is an appropriate strategy.
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Political forecasts can be the most important part of an external audit for firms that depend heavily on government contracts.
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Political, governmental, and legal factors can represent key threats or opportunities for both small and large organizations.
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IFRS standards comprise 25,000 pages, whereas GAAP standards comprise 5,000 pages.
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Forward integration strategy is especially effective when the availability of quality distributors is so limited as to offer a competitive advantage to those firms that integrate forward.
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In the United States, the population has been moving from the South and West to the Northeast and Midwest.
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McDonalds currently owns more than 50 percent of its restaurants.
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Mass communication and high technology have ________ in diverse cultures worldwide.
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C) rendered patterns of consumption identical
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Remaining solely domestic is an increasingly safer strategy for U.S. companies.
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It is predicted that, by 2025, over 18% of the population in the United States will be 65 years or older.
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Strategy implementation is often considered to be the most difficult stage in the strategic-management process because it requires personal discipline, commitment, and sacrifice.
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Contingency plans should be as simple as possible.
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With a divisional structure by customer, an organization can effectively cater to the requirements of clearly defined customer groups.
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Strategists should try to cover all bases by planning for all possible contingencies.
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Europeans are especially motivated by pay-for-performance, commission salaries, and objective measurement and reward systems.
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Since a combination strategy bears no risk, many organizations pursue a combination of two or more strategies simultaneously.
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A low value of the dollar means lower exports and higher imports.
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In socialist countries such as France, Belgium, and the United Kingdom, the only grounds for immediate dismissal from work is a criminal offense.
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Optimizing for tomorrow the trends of today is the purpose of strategic management.
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Strategic objectives include those associated with growth in revenues, growth in earnings, higher dividends, larger profit margins, and improved cash flow.