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Question
Wen, a consumer researcher, is conducting a research on the buying behavior of the Hispanics. As part of her study, she calculates a consumer's buying power by relating it to the consumer's income. The consumer attributes that Wen employs in her research can best be described as _____.a. geographics
b. demographics
c. ethnographics
d. psychographics
e. orthographics
Answer
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