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Question
View-through rate measures the ________ response rate to an ad.A) 30-minute
B) 24-hour
C) 7-day
D) 30-day
Answer
This answer is hidden. It contains 1 characters.
Related questions
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A ________permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding.
A) bidding fee auction
B) channel manager
C) watch list
D) rating system
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One partial solution to high monitoring costs is ________ pricing.
A) fixed
B) dynamic
C) allocated
D) distress
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Which of the following involves e-mailing another seller's bidders and offering the same product for less?
A) transaction interception
B) bid siphoning
C) shill bidding
D) persistent bidding
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Priceline is an example of a(n):
A) English auction.
B) Dutch auction.
C) penny auction.
D) Name Your Own Price auction.
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All of the following types of auctions involve single units except:
A) English auction.
B) Dutch Internet.
C) Name Your Own Price auction.
D) penny auction.
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All of the following are solutions to the problem of high monitoring costs except:
A) seller rating systems.
B) watch lists.
C) proxy bidding.
D) fixed pricing.
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Discuss the impact social networks have had on how businesses operate, communicate, and serve their customers.
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Describe four shared characteristics of social networks.
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Facebook is the slowest growing of the most popular social networks.
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The amount of time visitors spend on a site is a measure of ________.
A) reach
B) loyalty
C) conversation
D) engagement
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Howard Rheingold, one of The Well's early participants, coined the term ________ to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."
A) social networks
B) virtual communities
C) community portals
D) social forums
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Which of the following statements about Instagram is not true?
A) Instagram is owned by Twitter.
B) Instagram is a photo-sharing app.
C) Facebook developed its Camera app to compete with Instagram.
D) In terms of time spent per month by users, Instagram is second only to Facebook.
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Which of the following companies was an early investor in Facebook?
A) Google
B) Apple
C) Microsoft
D) LinkedIn
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Which of the following early leaders in social networking has been reinvented as a music-oriented social network?
A) Vevo
B) Myspace
C) Polyvore
D) Tumblr
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In 2015, which age group has the fastest growing rate of Facebook usage?
A) 12-34
B) 35-44
C) 45-64
D) 64 and older
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Facebook purchased which of the following for $22 billion?
A) Slingshot
B) Snapchat
C) WhatsApp
D) Poke
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Which of the following is the second leading social network in the United States in terms of number of members?
A) Twitter
B) LinkedIn
C) Google+
D) Pinterest
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Instagram is an example of a(n):
A) interest-based social network.
B) affinity community/social network.
C) general community/social network.
D) practice network.
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The technology used by early online communities was limited to mostly:
A) instant messaging.
B) FTP.
C) e-mail.
D) bulletin boards.
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One of the first online virtual communities was:
A) The Well.
B) Myspace.
C) AOL.
D) Salon.com.
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What are e-sports, how do they make money, and why are advertisers attracted to it?
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In 2015, the mobile gaming market was the slowest growing form of online gaming in terms of revenue.
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Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as:
A) price discrimination.
B) content convergence.
C) the release window.
D) digital rights management.
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Which streaming gaming channel was purchased by Amazon in 2015?
A) Dailymotion
B) YouTube.com
C) Twitch.tv
D) Shield.nvidia.com
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What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?
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What are the three different online business models that newspapers have employed from 1995-2014?
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Why have newspaper revenues declined over the past 15 years?
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Discuss the difference between a wholesale model of e-book distribution and pricing and an agency model. Why didn't the wholesale model work for e-books and what happened when publishers tried to implement an agency model??
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Which of the following is not a major trend in online retail for 2015-2016?
A) Online retail remains the fastest growing retail channel.
B) Lunchtime purchases are the fastest growing time segment for online retail purchases.
C) Online retailers place an increased emphasis on providing an improved "shopping experience".
D) Virtual merchants using a subscription-based revenue model emerge.
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Which of the following is not one of the issues complicating the taxation of e-commerce sales?
A) Taxes raised are used for different government purposes.
B) Sales taxes and policies vary by state and country.
C) Retailers legally only have to charge sales tax if they have operations located in the same state as a consumer.
D) Small online businesses are unable to manage sales taxes to thousands of different jurisdictions.