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Question
VHS outsold the technically superior Betamax videocassette format because ______.A) VHS offered high-definition playback
B) VHS offered more tape space and could record longer programs
C) more money was spent advertising the Betamax format than the VHS
D) consumers couldn't tell the difference between the two formats
E) All of the options are correct.
Answer
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Related questions
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A) True
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A) True
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A) writers
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A) Omnicom
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C) J. Walter Thompson
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Q:
The public became increasingly cynical about advertising in the late 1890s and early 1900s because ______.
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E) All of the options are correct.
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Under the 1998 tobacco settlement, all of the major cigarette companies agreed to pull their advertising from general audience magazines that had young readers.
A) True
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Advertising has been increasingly targeted at children and teenagers because they influence roughly $500 billion in family spending every year.
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A) True
B) False
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A) True
B) False
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Mega-agencies are not seen as a threat to the independence of smaller advertising firms.
A) True
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The Ad Council produces public service announcements (PSAs) at no cost to the client.
A) True
B) False
Q:
Some of the first American advertising agencies were space brokers,who bought space in newspapers and sold it to their clients.
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B) False
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About 80 percent of early newspaper and magazine advertisements covered three subjects: land sales, transportation announcements, and runaway slaves.
A) True
B) False
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In an effort to attract more viewers, the four major TV networks have reduced the number of commercials aired during prime time.
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E) All of the options are correct.
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B) a campaign finance reform initiative
C) a boutique agency
D) advertising in schools
E) an ABC subsidiary
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A) Billboarding
B) Integrated advertising
C) Product placement
D) Program exposure
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A) A store puts up extra flags and red, white, and blue decorations to create an image of national pride.
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______________________ editors attend to specific problems in writing or length in a book manuscript.
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While e-books can be read off computers and smartphones, devices created specifically for reading e-books are called ______________________.
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Q:
A fine parchment made from treated animal skin, ______________________ was used in the Gutenberg Bibles.