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Question
Vertical cooperative advertising is usually legal, except when:a. unquantifiable emotional appeals are involved.
b. a representation, omission, or practice is misleading.
c. a firm uses monopoly power to dominate the other.
d. bogus advertising allowances are given in the form of hidden price concessions.
Answer
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.