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Question
Value-in-use constitutes a microlevel base of segmentation.Answer
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Related questions
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Relationship____________________represents the customer's desire to engage in strong relationships with a current or potential supplier.
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Not all products nor all customers require the same level of logistical service.
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If the business marketer can offer a buyer more consistent delivery performance from the logistical system, the buyer would have the opportunity to cut the level of safety stock maintained.
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Describe the factors that appear to influence the salesperson's satisfaction with the job and the work environment.
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For supply chain management, functional products typically have predictable demand patterns while innovative products do not.
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Properly implemented, supply chain management will lead to longer order-to-delivery cycle time.
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Changes in business marketing strategy requires corresponding changes in personal selling styles.
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If the requirements of segmentation are met, it should provide the business marketer with valuable guidelines for allocating marketing resources.
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Salespersons tend to have a higher level of job satisfaction when they perceive that their first-line supervisor closely directs and monitors their activities.