Question

Utilize the knowledge you have gained to respond to the following essay questions. Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
One of the main criticisms of the total quality movement is that it has done nothing to define quality. Philosophers have also wrestled with the definition of quality (see Pirsig, Zen and The Art of Motorcycle Maintenance). Define quality in your own words. How difficult is this task? What implications does the task of defining quality have for the business/consumer relationship?

Answer

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