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Question
Uses and gratification assumes that consumers of mass media are active agents who deliberately choose what pleases them.
a. True
b. False
Answer
This answer is hidden. It contains 4 characters.
Related questions
Q:
Cell phones, Face Book, My Space, and Twitter have helped transform how we think and process information. This reflects a primary area of the modern communication discipline referred to as __________.
a. intrapersonal interaction
b. group and team discussion
c. intercultural Phenomena
d. mass communication
e. mediated communication
Q:
Organizational culture can best be defined as __________.
a. understanding of the power hierarchy within an organization
b. understanding personal relationships on the job
c. understanding how to better productivity in an organization
d. understanding an organizations identity and codes of thought and action
e. all of the above are definitions of organizational culture
Q:
Textual analysis is an example of which type of research approach?
a. qualitative
b. survey
c. critical
d. quantitative
e. historical
Q:
Independent and dependent variables are components of which type of quantitative research method?
a. experiment
b. survey
c. textual analysis
d. historical analysis
e. descriptive statistics
Q:
The earliest models of communication which described communication as one-way, are known as __________ models.
Q:
Linear models capture the process character of communication.
a. True
b. False
Q:
In communication systems all parts of a system interact and affect each other.
a. True
b. False
Q:
Communication is vital for maintaining civic engagement in societies, unless they are democratic and pluralistic.
a. True
b. False
Q:
The relationship level of meaning __________.
a. is the connection between symbols and things
b. focuses on the meaning of sounds only
c. expresses the relationship between communicators
d. is not a process
e. is only found in verbal expression
Q:
Communication in personal relationships __________.
a. helps solve problems
b. involves personal disclosures
c. sustains the daily rhythms of intimate connections
d. all of the above
e. a and b
Q:
A wireless means of connecting devices to the Internet and each other is called __________.
Q:
Bits of data that websites collect and store in users personal browsers are known as __________.
Q:
Programs put on computers that allow third parties to track an individuals online activity and get personal information are called __________.
Q:
Working on a number of different projects simultaneously or in overlapping or interactive ways is known as __________.
Q:
__________ plants itself on a users computer to track online activity and gain personal information.
a. a cookie
b. a rogue
c. a blacklister
d. a flamethrower
e. none of the above
Q:
Computers and online interaction affect human thinking __________.
a. by allowing us to multitask
b. by priming us to react to external, visual stimuli
c. by training us to rely on programs to direct our actions and judgments
d. all of the above
e. b and c
Q:
Which of the following is NOT an example of electric conferencing?
a. teleconferencing
b. audioconferencing
c. computer conferencing
d. videoconferencing
e. face-to-face conferencing
Q:
E-mail addresses and screen names allow users to __________.
a. be ignored
b. connect with others
c. create identity
d. learn online
e. be tracked using cookies
Q:
Electronic modes of communication that store and manage data in digital form are known as __________.
a. teleconferencing
b. communication technologies
c. interconnectivity
d. multitasking
e. digital media
Q:
Describe how mass communication has evolved in Western Society. List the four main epochs and the dominant type of communication in each era.
Q:
__________ __________ __________ theory argues that we attend to mass communication in order to gratify ourselves.
Q:
The print epoch emerged with the invention of the phonetic alphabet.
a. True
b. False
Q:
After a heavy session of studying for final exams, Barbara and Lynn wish to relax for a few hours. Feeling melancholy and in the mood for escapist romanticism, they rent the video Titanic. The choice of media content Barbara and Lynn made reflect __________.
a. agenda setting
b. cultivation theory
c. supporting dominant social systems
d. uses and gratification
e. standpoint theory
Q:
When a TV show or film incorporates the product into the storyline they are engaging in __________.
a. product agenda setting
b. product placement
c. immersive advertising
d. immersive product placement
e. uses and gratifications
Q:
__________ __________ requires little or no preparation.
Q:
The thesis statement is the single most important sentence in a speech.
a. True
b. False
Q:
One of the advantages of public speaking is, it doesnt require as much preparation as face-to-face conversations.
a. True
b. False
Q:
Communication anxiety __________.
a. improves communication
b. is natural
c. is experienced primarily by novice speakers
d. is experienced by public figures
e. all of the above
Q:
A strong conclusion should look to accomplish which of the following?
a. gaining support of the listeners
b. offering an opportunity for rebuttal
c. providing a memorable close
d. summarizing the main ideas
e. all but b
Q:
Not long after Tim had been on the job, a co-worker told him, Joanne gets crazy if youre not here on time. I was late from lunch one time and she let me have it! The co-workers comment is an example of a(n) __________.
a. enhancement rite
b. corporate story
c. personal story
d. collegial story
e. interaction ritual